The United Church of Christ Desired Brand Personality!

My roots go back 2000 years, but I am very much now and today. I am not strict with tradition or dripping in rituals. Instead, I embrace modern intelligent thinking: Acceptance, Inclusiveness, and Justice. I can even be light-hearted. My open armed approach is appealing to people of all races and lifestyles. This might explain why my congregations are diverse and unique.

Another funny thing happens when you're less judgmental. You allow people to search, discover and flourish. My friends come to me to seek their own answers, look inside themselves and explore their relationship with God.

In the end, my personality is reflective of Christ's -
Open, Embracing, Nurturing, And Eternally Relevant.